Well, it’s been nearly two years since I last posted here
(not that anyone probably even reads this thing) when ‘OC made their Classic
Hits format change. I sort of knew then it was the nail in the coffin and
wondered just how long it would be before they pulled the plug. I am surprised
it actually took this long. They really shot themselves in the foot by adopting
this format. I think they could have continued the Oldies format had they made
some long-overdue changes regarding content. By that I mean expanding the
playlist beyond the same tired chestnuts such as “California Dreamin’”, “Stand
By Me”, “Brown-Eyed Girl”, etc. But then, that’s a problem every radio station
seems to have these days, whether it’s classic rock on Q107 or even K-Lite.
None of the programmers seem to want to dig deep into the vaults for fear of
alienating their lowest-common denominator listeners. Boom 97.3 is equally
guilty of trying to rewrite history and ignoring the more mellow offerings of
the ‘80s, no matter how huge they were (“Woman In Love”, “Sailing”, “Islands in
the Stream”, etc.) in order to not offend their demographic. They’d rather play
“Tainted Love” or “Girls Just Wanna Have Fun” twenty times per week.
As of October 2013, I stopped listening regularly with the exception if the Big 500 of the ‘70s the following April and it was only by accident I came across the news of the final Big 500 while reading The Spec online. Having never missed a countdown since 1980, this was for me appointment listening. In the days leading up, I was curious what approach they would take; would it go back to all Oldies or would the countdown adopt the Classic Hits format). Turns out they decided to encompass a 35-year span from 1955-1990. It was a bittersweet experience. I have to admit I almost got emotional when they started playing the vintage bumpers and sound bytes the first few times (“CKOC…Ontario’s Music Leader”….and the a capella notes of “Delta Dawn” began). It was also great to have former personalities such as Dave Smith back on-air and others given air time via telephone.
It won’t be the same now that it’s over but I can’t believe I listened and documented this thing for THIRTY-FIVE years!!!